Beijing (June 1, 2014)– Korean Air, the flagship carrier of South Korea, introduced its signature dish “Bibimbap” to Chinese appetites at the 2014 Touch K-Culture Festival in Beijing yesterday.
At the Festival held by the Korea Tourism Organization to promote cultural exchange between Korea and China, Korean Air held an inflight cuisine cooking event where the airline’s award winning traditional Korean inflight meal, “Bibimbap”, was introduced to thousands of visitors.
Bibimbap, one of the most popular Korean dishes, is made of white rice topped with vegetables, beef and Gochujang (chili pepper paste). Korean Air was the first airline to serve Bibimbap as an inflight meal, and the airline has helped create worldwide awareness of Korean cuisine and, in recognition of its efforts and quality of cuisine, the airline was awarded the prestigious Mercury Award from IFCA (International Flight Catering Association) in 1998.
At the 2014 Touch K-Culture Festival, visitors were given insights into successful Bibimbap cooking, by a chef who specializes in traditional Korean dishes. The executive chef talked about the origin of the dish and its recipe. Some lucky visitors were given the chance to participate in the cooking with participants joining in the fun mixing all the ingredients together in a vast bowl. After the demonstration Korean Air flight attendants served the cooked Bibimbap to the crowds.
As well as Bibimbap, Korean Air also introduced its traditional Korean ‘table d’hôte’ menu, which is served in First Class and another popular Korean dish “Bulgogi with rice”- rice topped with stir-fried beef.
Korean Air also provided another attraction at the Festival; ‘The Teddy Bear Photo Zone’ where visiting children were able to dress up in kid-sized Korean Air crew uniforms and have their photos taken with giant teddy bears, also dressed as crew.
The Korean Air activities at the Festival were a huge success, drawing hundreds of people who queued patiently in long queues, even before the start of the event. The 800 servings of Bibimbap and Bulgogi with rice ran out in just an hour.
As a Korean cultural ambassador, Korean Air has been actively participating in renowned world travel fairs held in various cities around the world, including Singapore, Kuala Lumpur, Berlin, Madrid, Tokyo, Hong Kong, Shanghai and Auckland.
Utilizing its international reach via its passengers, Korean Air is committed to promoting Korean culture and cuisine to the world.
About Korean Air
Korean Air, established in 1969, is one of the world’s top 20 airlines and carried more than 23 million passengers in 2013. Korean Air operates in excess of 200 flights per day to 125 cities in 45 countries on six continents with a fleet of 155 aircraft including eight A380s.
With its modern aircraft and over 20,000 professional employees, Korean Air offers customers safety, convenience and comfort. Korean Air’s award-winning offerings of Korean and Western meals and state-of-the-art inflight entertainment system provide passengers with a memorable inflight experience.
The airline serves six continents with more than 1,400 flights a week and is also a founding member of the Sky Team airline alliance which together with its 20 members, offers its 569 million annual passengers a worldwide system of more than 15,000 daily flights covering 1,064 destinations in 178 countries.
Korean Air introduced the double-decker A380 aircraft to its fleet in 2011 and made the interior more spacious than any other airline, with just 407 seats spread across three classes, with the top deck dedicated to ‘Prestige’ business class. The design also features the world’s first onboard ‘Duty Free Showcase’ and three bars and lounges.
More on Korean Air’s programs, routes, frequencies and partners is available at www.koreanair.com.