Kuala Lumpur, Malaysia (September 5) – Korean Air, the flagship carrier of South Korea, has come back to MATTA Fair this year since the MATTA Fair 2012 that drawn a huge and impassioned response from thousands of visitors.
In cooperation with Korea Tourism Organization, Korean Air once again introduced its traditional inflight meal “Bibimbap” to all visitors and strengthened its presence in the Malaysia market. Bibimbap is one of the most popular Korean dishes made of white rice topped with vegetables, chicken (to replace the original ingredient of beef for Malaysian passengers that cannot have beef and pork for religious reasons) and Gochujang (chili pepper paste).
At the event, a Korean chef who specializes in traditional Korean dishes, demonstrated the unique cooking method of Bibimbap and an executive Swiss chef further explained the origin of the Bibimbap and details of the recipe. Moreover, selected visitors were given chances to participate in the cooking show and join in the fun mixing of all ingredients in the Bibimbap under the chefs’ guidance. After the show, Korean Air’s flight attendants served the delicious Bibimbap to all visitors.
Apart from the Bibimbap, Korean Air also introduced another popular Korean dish “Samgyechim”, a Ginseng chicken stew similar to the popular Korean traditional dish of “Samgyetang”, to the Matta Fair participants. The Ginseng chicken soup which is traditionally served in summer for its high nutrition content, is now served to recover strength due to excessive sweating and physical exertion during the hot summers in Korea. In order to serve “Samgyechim” inflight, Korean Air serves bite sized pieces of chicken with its traditional sauce on top of rice. An extremely healthy dish with premium healthy ingredients like ginseng, chestnut and jujube, “Samgyejjim” is highly sought after by both local and international passengers!
“The reason why we held the traditional Korean inflight meal cooking show again was to continuously introduce the unique Korean culture to the world as a ‘Korean Cultural Ambassador.” said Korean Air’s Kuala Lumpur regional manager, Jae Hoon Jin. “When more people are interested in the Korean culture through this event, they are more likely to visit Korea again. Eventually, more customers will choose to fly with Korean Air as it provides passengers with high quality inflight services and an extensive global network.” he added.
Korean Air currently operates daily flights from Kuala Lumpur to Seoul/Incheon. Traveling from Kuala Lumpur to the Americas, Japan and China is expected to be more hassle-free with flights transfer via the award-winning Seoul/Incheon International Airport. Beginning in May this year, Korean Air launched nonstop service between Houston’s George Bush Intercontinental Airport (IAH) and Incheon International Airport in Seoul, bringing maximum comfort and premium services to consumers.
Korean Air, currently celebrating its 45th anniversary this year, is the first airline that started serving Bibimbap as an inflight meal and received the prestigious Mercury Award from IFCA (International Flight Catering Association) in 1998. As a Korean cultural ambassador, the airline has been participating in renowned world travel fairs held in various cities such as Singapore, Hong Kong, Shanghai, Beijing, Tokyo, Berlin, Madrid, and Auckland. Korean Air will continue its efforts to promote Korean culture and taste to the world.
About Korean Air
Korean Air, established in 1969, is one of the world’s top 20 airlines and carried more than 23 million passengers in 2013. Korean Air operates in excess of 400 flights per day to 125 cities in 45 countries on six continents with a fleet of 156 aircraft including ten A380s.
With its modern aircraft and over 20,000 professional employees, Korean Air offers customers safety, convenience and comfort. Korean Air’s award-winning offerings of Korean and Western meals and state-of-the-art inflight entertainment system provide passengers with a memorable inflight experience.
The airline serves six continents with more than 430 flights a day and is also a founding member of the Sky Team airline alliance which together with its 20 members, offers its 569 million annual passengers a worldwide system of more than 15,000 daily flights covering 1,064 destinations in 178 countries.
Korean Air introduced the double-decker A380 aircraft to its fleet in 2011 and made the interior more spacious than any other airline, with just 407 seats spread across three classes, with the top deck dedicated to ‘Prestige’ business class. The design also features the world’s first onboard ‘Duty Free Showcase’ and three bars and lounges.
More on Korean Air’s programs, routes, frequencies and partners is available at www.koreanair.com